Political Advertising

1. Issue Advertising 1999-2000  (site info) Issue ad spending is setting a record pace so far in the 1999-2000 election season, with more than $114 million already spent or committed. That is nearly as much as was spent on issue advertising in the entire 1995-1996 presidential cycle. Findings from a study conducted by the Annenberg Public Policy Center. http://appcpenn.org/issueads/2000issuead.htm 2. Tired of negative political campaigns?  (site info) Here's what you can do. Tips from the League of Women Voters. http://www.cboss.com/lwv/politicalcampaigns.htm 3. Channeling influence  (site info) The critical role of television in political campaigns. How broadcasters are profiting from campaign ads. From Common Cause. http://www.commoncause.org/publications/040297_rpt... 4. Effectiveness of negative political advertising  (site info) Research paper indicating that poorer and younger voters are more receptive to negative ads than older and wealthier voters. http://www.scripps.ohiou.edu/wjmcr/vol02/2-1a.HTM 5. Political advertising articles and papers  (site info) Extensive list of links at University of Iowa Communication Studies site. http://www.uiowa.edu/~commstud/resources/pol_ads.h... 1-5 of 5.