Media Literacy

1. Brand-stretching  (site info) - the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising. http://www.ash.org.uk/html/advspo/html/brand.html 2. The Sweeps  (site info) Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue. http://www.culturalstudies.net/sweeps.html 3. Labor, patriotism, and Michael Jordan in a Nike advertisement  (site info) Examination of Nike's use of Michael Jordan in an apparent attempt to restore their tarnished image. http://www.emediaplan.com/admunch/ViewPoints/Artic... 4. Malt liquor marketing to Latinos  (site info) The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market. http://www.metroactive.com/papers/sonoma/10.02.97/... 5. The contrition peddlers  (site info) When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article. http://www.salon.com/media/col/shal/1999/07/20/chi... 1-5 of 12. Next »