Ethics and Standards

1. Search Engine Optimization Standards Discussion  (site info) Examines the issues surrounding SEO standards of conduct. http://www.bruceclay.com/EmergingStandards.htm 2. CommercialAlert Complaint to the FTC  (site info) Details CommercialAlert's complaint of deceptive advertising in search results, and the FTC's ruling. http://www.commercialalert.org/index.php?category_... 3. The Classification of Search Engine Spam  (site info) Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard. http://www.ebrandmanagement.com/whitepapers/spam-c... 4. Advertising and Marketing on the Internet: Rules of the Road  (site info) FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium http://www.ftc.gov/bcp/conline/pubs/buspubs/rulero... 5. The Control of Misleading Advertisements Regulations 1988  (site info) UK Act of Parliament that covers misleading advertising on the Internet. http://www.hmso.gov.uk/si/si1988/Uksi_19880915_en_... 1-5 of 15. Next »