Articles

1. McKinsey Quarterly: Emerging marketing  (site info) This article explains why companies don't need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous-relationship marketing effectively. http://www.mckinseyquarterly.com/ab_g.asp?ar=1164&... 2. Business Effective e-Relationship Marketing  (site info) This paper investigates why companies that do not use the web as a primary market channel to invest in web site provision. http://www.unido.org/userfiles/TasnadiB/ISSUE_PAPE... 1-2 of 2.